I recently watched Crazy People. I must tell you, it has practically become an obsession.
Although Sterling Cooper was a traditional advertising agency, they still occasionally hit some good ideas for their clients. An example was the use of coupons.
While this article is not about using coupons in itself, we will talk about sampling to enhance your response.
Depending on the type of your business, sampling can take many forms. No doubt you have seen sampling in grocery stores.
In fact, I was at the grocery store just another day and a guy had caught fire grilling and was roasting chicken and some vegetables. And the pleasant aroma practically led you to the cooking area.
So, the boy was promoting his new line of homemade BBQ sauces and marinades … He gave customers samples of grilled chicken and vegetables marinated in his sauces.
And brother let me tell you … those were some things guuuud! And did the sampling work? I immediately bought every favor he offered. And there was a long line of others, bottles in hand ready to buy.
But it is not the thing. Sampling does not only apply to food. Let me share another example of sampling.
If you happen to be in the information business, you can provide a “sample” of your information product such as an audio example, free report, or chapters / sections of course sets or whatever.
You can provide examples for almost anything … clothes, music, tools, you call it.
According to Claude Hopkins, “the product itself should be its best seller.” Do well, produce an excellent product or service, and give people an “example” of kindness.
The samples are excellent for several reasons. First, you can use the word “FREE” in your ads to lure prospects to look for an example. And friends, word for free still have compelling power in advertising. Still still a great deal of attention. And that leads to action and capturing prospect names and contact information to follow up later.
A word of caution: Use randomly given samples. If you use hubs to sell your products, do not accidentally give these samples as desired. Make sure they show real interest and they are qualified.
An easy way to qualify distributors is for them to complete a short request and be sure to include and track requests.
Now you have some new low cost advertising tools to try. So give it a go.
Do you have an example idea? Then share with me. I like to learn what works and what does not work for other businesses.
So, until next time, I offer you success, wealth and happiness!