I read in the news that Apple announced that it had sold more than five million of its new iPhone 5, just three days after its launch, and to sweeten the demand for Apple products, more than 100 million of Apple’s newest operating system devices were updated.
Apple’s success is important evidence that the Internet has captured a new economy. The latest trend in the use of social networks for job search has shifted to a dynamic pace. Smart job seekers know that when looking for a job they can’t rely only on traditional ways.
Traditional job search includes strategies such as searching for advertisements in newspapers, searching for messages “need help” on bulletin boards, moving to recruitment agencies or employment, and writing job applications directly in the company. All of these traditional ways of finding a job involve a person’s response to a job that has already been publicly offered.
While traditional techniques are still needed, creative, well-informed and socially savvy online job seekers will take a step forward to stay ahead of the competition by creating an online presence to appeal to more promising employers. This is because they know that more and more recruiters are using the Internet as a place to search for talent and conduct background searches. This trend will increase over the years.
Here are three ways to use social media to increase your job search success:
1) Create your online presence on social networking sites.
Make it easy for employers to find you online and thus open the door to new employment opportunities. Without an online presence you will not seem as relevant as those who have, and you will be passed on to smarter applicants who see online. Creating an online presence includes
- LinkedIn is a networking tool for professional connections. Also used to recommend job candidates, industry experts and business partners. Employers use LinkedIn as a search tool to find talent, and job seekers use it to use their network to support their search.
- Twitter – social networks and instant messaging that allow users to post 140-character updates. An employer can use Twitter to post job opportunities.
- Facebook is a social network that connects people to keep up with friends and share ideas. Depending on the level of privacy, some applicants have successfully secured a job through their Facebook network.
2) Create a blog to showcase your experience
Another good way to further enhance your image and demonstrate your experience, experience and passion in a particular field is to create an updated blog. Keep it professional, creative and update with content for readers. The articles you post may contain tips and advice on issues pertaining to your area of expertise, and remember that everything you write and post online is submitted for consideration.
3) Marketing on YouTube and Pinterest
Experienced online job seekers use video marketing to promote themselves. It is a creative approach to job search that is becoming more common in the social media arena. You can create a video resume, such as a short and traditional video, that includes an overview of your work experience, education, and skills.
Although Pinterest is not a network platform because it does not allow direct communication, it is becoming increasingly popular among businesses. It is a powerful tool to demonstrate your knowledge, organizational skills and creativity to prospective employers. You can create boards that relate to specific skill sets that you have, and use it as a portal to link to the work you want to demonstrate – for example, in an online portfolio.
4) Online resume
In the new economy this has changed the way employers view resumes, the Internet has also allowed job seekers to post their resumes online on their own hosted sites. This change is especially helpful to those people whose resume presentations will be greatly improved through the ability to enjoy the graphics and interactive features that an online resume can provide on a personal website.
In short, in these times a paper resume is not enough. It is important to be creative, and a well-designed electronic or online version of a resume, combined and linked to a strong social media profile, is usually ideal for a successful job search.